Seasonal Peaks: Preparing for Ramadan and Hajj

Introduction

Ramadan and Hajj are both times of heightened demand for sheep imports. Marai Almatar’s seasonal strategy ensures that retailers, caterers, and households receive the right quantity and quality at just the right moment.

1. Demand Forecasting

• • Historical Data Analysis: We analyze five years of import volumes, consumer purchasing patterns, and slaughterhouse capacity to predict precise requirements.

  • Buffer Stocks: Maintaining a 10% safety margin helps absorb sudden surges without price spikes.

2. Breed & Weight Profiles

• • Light (20–25 kg) vs. Heavy (40–50 kg): Lighter lambs are popular for Iftar gatherings; heavier sheep suit outdoor feasts.

  • Uniformity: Tight weight tolerances (±1 kg) simplify portioning and pricing for vendors.

3. Logistics Timing

• • Staggered Vessel Arrivals: Phased shipments prevent port congestions and smooth the flow into quarantine farms.

  • Express Haulage: Dedicated refrigerated trucks link ports to slaughterhouses within 24 hours, preserving animal welfare and meat quality.

4. Client Coordination

• • Advance Orders: We lock in purchase commitments up to three months ahead.

  • Real-Time Tracking: Clients receive live updates via our portal, so they know exactly when their livestock will arrive.

Managing seasonal peaks is a complex orchestration. Marai Almatar’s data-driven approach and logistics muscle ensure every Ramadan Iftar and Hajj feast is stocked with premium, healthy sheep.